AD & SPONSORSHIP POLICY
Written by the Dr.China Team. November 2015
Dr.China’s mission is to be your most trusted ally in your pursuit of health and well-being. We’re committed to bringing you authoritative, approachable, and actionable content that inspires and guides you toward the best possible health outcomes for you and your family.
The reality is that funding from our advertisers allows us to cover more conditions and provide more powerful experiences, including video, animations and input from a range of experts. Be assured that we’re absolutely inflexible about our editorial autonomy. Other than input about broad topic areas, we never allow sponsors to influence the content we create.
Here are the specific guidelines we follow about the types of advertising we accept:
1. We choose the ads.
We maintain sole discretion for determining the types of ads that will be accepted and
displayed on Dr.China.com.
We reserve the right to reject, cancel, or remove any ads from Dr.China.com, at any
time and for any reason. We will provide prompt notice to the advertiser upon rejection,
cancellation, or removal of any ad, along with an explanation. We also reserve the right
to determine the appropriate placement of ads on Dr.China.com.
2. We don’t endorse any products.
Although products may appear on our site, under no circumstances shall our
acceptance of any ad be considered an endorsement of the product(s) and/or service(s)
advertised, or for the company that manufactures, distributes, or promotes these
product(s) or service(s).
3. We will not accept certain types of ads.
We will not accept any ad that is factually inaccurate and/or, in our opinion, in poor
taste. We will not permit, at any time, the placement of any ad for illegal or objectionable
Ads must not contain fraudulent, deceptive, or offensive material, including material that
misrepresents, ridicules, or attacks an individual or group on the basis of age, color,
national origin, race, religion, sex, sexual orientation, or disability.
Ads must not be related to alcohol, firearms, ammunition, fireworks, gambling,
pornography, tobacco, or the simulation of news or an emergency.
Advertisers must only offer products or services readily available for purchase at the
advertised price (with noted taxes and delivery fees). The ad must also clearly identify
the advertiser. Any ad that could be misconstrued as editorial content will be clearly
labeled as an advertisement.
4. We clearly distinguish ads from editorial content.
In every instance, we maintain a distinct separation between advertisements and
editorial content. All ads on Dr.China.com are clearly and unambiguously identified as
such. Clicking on an ad will take the user to an advertiser's site or to a sponsor's
resource center on Dr.China.com. Sponsored resource centers are labeled as such,
with the name of the sponsoring entity displayed.
5. We clearly distinguish between sponsored and nonsponsored content.
From time to time, we seek sponsorships from trusted and credible research
organizations, manufacturers, and other service providers. Sponsorships provide
financial benefit to Dr.China, but also benefit our users by providing current information
on health services, medications, and treatments.
When content is provided by or influenced by a named sponsor, we take meaningful
steps to ensure our users will not confuse that sponsored content with Dr.China’s own
original editorial content. Editorial content sponsored by an advertiser — known as,
native advertising, branded content, or advertorial — is subject to our editorial policy and
is reviewed by our editorial staff. We distinguish content that is influenced in any way by
a sponsor by identifying it with one of the following labels: “advertisement,” "sponsored
by," "from our sponsor," “sponsored resource,” “paid post,” “brought to you by,” or “from
6. We clearly distinguish content that is part of a cobranded program.
Occasionally Dr.China will partner with products and services that align with our
mission. We vet these products and services for quality and only recommend what we
feel is truly valuable to our users. Dr.China receives a portion of the revenue when you
sign up for the service but is not responsible for providing the products or services. Any
cobranded content will included a “what’s this” link that takes users to a page that
explains the nature of the partnership.